Marketing Oneida Silver

OneidaMarketingCover

The heirs of the Oneida Community made beautiful, high-quality silver. They also promoted it in a competitive market using a innovative techniques. This booklet has been adapted from a chapter of The Community Table (now out of print), to which I have added more images, many in color.

Click on American Silver Booklets for links to all available digital booklets. You can read them on the screen, print them out, save to your own computer, and share them with others. Always credit the source. Do not use them for commercial purposes.

 

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3 Responses to Marketing Oneida Silver

  1. We’re a gaggle of volunteers and opening a new scheme in our community. Your site offered us with useful info to work on. You have done an impressive process and our entire community will be grateful to you.

  2. David Yerle says:

    Didn’t you already post this one a week ago? I remember starting to skim it and getting totally hooked. Fascinating story.

    • SilverSeason says:

      Similar but not the same. The previous post was about the History of the Oneida Community — utopian communistic religious perfectionists with complex marriage — who got into the silver business.

      The Marketing booklet is about how they promoted the silver business after the Community broke up.

      This is rather specialized history but of interest to silver collectors and those who study industrial history. I used to deal in silver, then got into research and publications and found there is no end to it.

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