Marketing Oneida Silver

The heirs of the Oneida Community made beautiful, high-quality silver. They also promoted it in a competitive market using a innovative techniques. This booklet has been adapted from a chapter of The Community Table (now out of print), to which I have added more images, many in color.

Click on American Silver Booklets for links to all available digital booklets. You can read them on the screen, print them out, save to your own computer, and share them with others. Always credit the source. Do not use them for commercial purposes.

 

Old Silver Catalog

Who could resist this very deco lady! She lives behind the plain brown cover of a Silverware Catalog issued in 1930 by J. W. Johnson (wholesalers?) of Maiden Lane and West 47th Street, New York.

I bought the catalog years ago and have used it as a source for several of my books about American silverplated flatware and hollowware.  When American companies designed, manufactured and sold their own products, they presented them with pride, affection and style. It has been pure pleasure getting so much information mixed in with design.

So time to move on. Before I sell the catalog, I am scanning some of the pages and uploading them to Flickr for other collectors to enjoy.  Planning to part with my collection has finally motivated me to upload other Silver Documentation also.